put together a growing repertoire of seminars & workshops,
focusing on the direct and "real" elements required for
business owners to be able to apply and benefit from
Jared's seminar's are "an
experience", and anyone who has attended one of his
seminars will know that he offers a youthful, dynamic & contagious
energy, with a very natural and entertaining style.
Jared continually changes
and updates his seminars to keep them fresh and
Increasing Sales Without Selling -
Work smarter, not harder, with this new class that explores
new and proven strategies for increasing your sales without
becoming a salesperson! Jared Davis will reveal business
strategies to improve your bottom line – used by some of the
most successful framing businesses around the globe. Vital
areas of sales potential will be covered including in-store
merchandising, displays, promotional signage, and expanded
customer solutions. Jared will also provide insight into
some secret pricing and profit strategies, which will
increase your sales without an extra customer walking
through your door.
brand new class, Jared will explore new & proven methods for
effectively up-selling higher value framing. By deciphering
consumer psychology, Jared will demonstrate techniques that
will convert doubtful scenarios into profitable sales. Jared
will also reveal some helpful ideas using sales aids and
displays to help streamline the consultation process. This
session will also examine ideas for closing the sale, and
some detailed strategies for handling challenging situations
that occur such as dealing with quotes, overcoming price
shock, and justifying a higher price to competitors. If you
would like your customers to buy from you for reasons other
than price – then this session is for you!
the "magic of the moment" can lead to greater sales and
higher margins. This presentation will focus on the
psychological selling dynamics that occur on the front
counter, and give you the tools required to help create a
customised, individual experience for each customer. Jared
not only covers new "up-to-date" methods on frame design
consultation, but also how to overcome the most common
difficult questions and how to effectively quote prices.
Bring your staff along to this and learn how create the
right customer experience, every time.
Design Ideas & Inspirations for CMC's -
CE Certified Class)
15 years dedicated experience working with CMC's,
computerized matcutting pioneer Jared Davis, will share an
exciting slideshow of ideas and concepts which creatively
embrace CMC technology, and will inspire you to enhance your
mat designs in new ways. This session will also cover some
"how to" tutorials including popular 3rd party CMC software
such as Corel Draw.
What Customers Want
question business owners need to ask, is how do you sell,
without selling out? This new class will help provide an
insight into the expectations of today's retail consumer,
and how you can maximize this for increased sales, without
using any generic, high pressure tactics. Jared will discuss
different ideas and ways to tap into your customer's true
desires, enhancing the emotional aspect of your customer's
business experience. Jared will also share examples used by
existing framing businesses which demonstrate the success
that can be achieved from a renewed approach towards a
"customer focus" method of selling which will help your
business attract high value customers leading to high value
Photoshop in the Frameshop -
CE Certified Class)
In this "how to" workshop - Jared will share a few tricks
and methods on how to create some handy design and marketing
concepts using Adobe Photoshop software. Applications
demonstrated will including how to create: an in-store promo
campaign posters for a seasonal opportunities, such as
Father's Day; customized shadowbox background displays for
enhancing sports memorabilia; an overflow image effect, with
image printed onto matboard; and much more! This class is
ideal for users with a basic knowledge of Adobe Photoshop,
and possible access to wide format digital printing.
Advanced CMC Mat Design Using Corel Draw
CE Certified Class)
Learn to create unique and custom mat designs using
Photoshop and Corel Draw. Areas covered include converting
text and fonts into cuttable vector files; editing vector
files for smoother cut results; converting logos and
cliparts into cuttable vector files; creating custom designs
using Corel drawing tools including merge and trim;
importing and converting jpegs into vector files; editing
and optimizing jpegs; and saving files in
The Lucrative Art of Selling without
today’s market, you don't necessarily have to be a salesman
to make the best sale. With customers ever more resistant to
what they perceive as deceptive salespeople, there is an
increasing need to utilize new methods and concepts for
selling high-end custom framing. This lecture is perfect for
shop owners looking to successfully sell their products to
the next generation of consumers. You’ll discover innovative
techniques to start selling without actually speaking! This
class will cover how to use silent techniques such as body
language and signage, as well as proven merchandising and
display concepts, in order to make a sale. These methods can
lead to a satisfied customer base that never feels like
they’ve been “sold”, creating long, lucrative relationships
for your business.
seminar offers a modern-day approach that outlines the
critical factors that make a custom framing business
successful. Dispelling many of the business clichés that no
longer apply in today's ever changing retail environment,
Jared will demonstrate innovative new business methods you
can employ to improve your business profit, without using
any selling techniques or any extra customer walking through
your door. You’ll discover up-to-date retail concepts and
ideas that will encourage customer buying & loyalty for
years to come. Other topics covered will include: focusing
on business priorities and planning; pricing and discounting
strategies; and time management techniques. This class will
provide you with the strategies necessary to help increase
the scope of your business immediately while simultaneously
ensuring it’s long-term success.
BANG FOR YOUR BUCK! - Marketing on a
this popular seminar - Jared has put together a
comprehensive collection of the industry's best retail
merchandising and marketing concepts - that cost $100 or
less! All it takes is a handful of proven techniques at add
some real pizzazz to your sales and marketing. These simple
but highly effective techniques will generate an increase in
profits, and help you sell more high-end custom framing,
boosting your sales to new levels.
Unlock the Full Potential of
A CMC can open up new sales and design opportunities for any
framing business, increase your efficiency and profits.
Jared, who has more than 12 years of experience working with CMCs, will focus on such money-making techniques as how to
sell creative design elements like V-grooves, embossing, and
fancy corners. He’ll also cover how to come up with prices
for multi-opening and
other specialty mats. If you already own
or are just considering buying a CMC,
regardless of the brand or
class will show you how to save time, develop creative mat
design, and improve your bottom line.
Merchandising & Marketing Techniques that Work!
worth of the best ideas from over 1000 custom frame shops
I've visited... in only 1.5 hours!! This presentation covers
a variety of marketing ideas and practical concepts that
specifically relate to Custom Framing businesses. Jared
has collected a valuable a "potpourri" of tested, proven
methods and "tricks" that will help create more business for
any framer, and maximise your opportunities.
Successful Retailing for Custom Framers!
matters to today's retail customer? As "Custom Picture
Framers", we are also "Retailers" - This presentation will
cover areas of shop presentation & design, merchandising,
branding, and other relevant areas that will help your
business to "stay in touch" with today's changing retail
consumer, and keep ahead of the market. With increasing
competition for luxury consumer dollars, this presentation
will provide you with essential knowledge to remain
competitive in tough times.
Mats & Design on the Front Counter
What makes a picture priceless? This dynamic seminar will
discuss the theories behind selling conceptual frame design,
with a focus on matboards. This presentation will help you
gain an insight into the unique psychology of our different
consumers, and how to understand which profitable design
influences most relate to their emotional needs.
Customers!! What do they Really Mean? - FAQ's on the Front
The seminar is designed help decipher the psychology of the
retail consumer, and to provide suggested answers and
responses to the most frequently asked, difficult questions
that we all have to deal with on a regular basis on our
For example -
"I just want something cheap"
"I just want a quote on getting this framed"
"Wow, that's expensive!"
"You are way more expensive than the other guy!"
"Can't I just pay for this when I pick it up?"
If you have ever "choked up" on hearing these type of
the front counter, then this seminar is for
Improving Your Business with Conservation & Specialty
your business & sales by using new concepts in conservation
& specialty matting. Covering front counter consulting
methods for promoting conservation & specialty matting,
Jared shares techniques on how to add value through higher
quality matting & framing. Jared also reveals genuinely
usable merchandising tips for easy selling of up-scaled mat
designs and easy ways to educate your customer about the
benefits of conservation & specialty matting. Expand your
business potential by harnessing these new opportunities.
the Future of Custom Framing?
owners, what can we do stay ahead of the curve, & ensure our
success in the future? What is happening overseas and how
does this affect our market? Having attended the major
industry tradeshows around the globe in the last 5 years,
Jared shares his insights and discuss he
thoughts about where is
our industry might be heading.
CMC's: Getting to know Gunnar Mat Creator (GMC) Software
a decade, everyone has been waiting for the CMC software
that offers no limitations and it's finally here.
Introducing the new "Gunnar Mat Creator". This seminar
will provide a detailed insight of the unique features and
benefits of the new GMC software that will improve both your
creativity and production efficiency. The Gunnar Mat Creator
software (GMC) offers a highly customizable interface that
you can modify to suit your preferences. In this class, you
will see how to draw and trace your own shapes straight onto
the screen using the new “Gunnar Draw” mode. Also discover
how to merge and overlap shapes with the new range of our
merge feature; use automatic snapping alignment systems; cut
or modify words and fonts; create your own clipart library;
and utilize the automatic layout and nesting systems for
production. This class is recommended for both existing and
potential Gunnar CMC owners. An open discussion period will
follow, so bring your questions. Don’t miss this information
filled session that will help increase your creative